One of the main drivers of the world economy, Southeast Asia is a key region for many U.S.-based businesses operating in the digital economy. The Association of Southeast Asian Nations (ASEAN) includes Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. Together, ASEAN countries have a total population of 650 million people and a combined gross domestic product (GDP) of $2.8 trillion.
According to the Council on Foreign Relations, the countries that form ASEAN bring together varied economic, political, and social systems. Expanding into a region as varied as Southeast Asia means paying recipients in a manner that feels convenient and cost-effective to them. The key to making sure you’re locally relevant as you expand is to work with a payouts provider with a strong network and a close-to-market strategy. That strategy means that the payments provider will employ professionals on the ground in all the key markets where you want to send funds.
Transpay has such a network in Southeast Asia. At Transpay, we offer a Local Bank Transfer solution that helps pay out to countries that are particularly hard to reach. Let’s take a look at two different countries in Southeast Asia to learn more about sending funds to this dynamic region.
The gig economy in the Philippines has grown steadily in recent years. According to a study done by Upwork that looked at the first nine months of the years 2017 and 2018, the Philippines was the third largest revenue-generating country in terms of freelancers. And with one of the largest populations in Southeast Asia, the Philippines economy is just starting to be tapped.
Are you prevented from expanding to the Philippines because your payouts provider does not offer a solution to enter hard-to-reach markets? If so, then maybe it’s time to rethink your payout solution. With the direct relationships in our payout network, we can send funds with a solution that avoids intermediaries and hidden charges for you and your recipients. Payout specialists who have direct relationships with their payout network can often provide this type of transparency and help you reduce uncertainties around fees and delivery times.
Indonesia has a young and fast-growing population of 264 million. The population’s median age is 28, according to the International Monetary Fund, and in total, Indonesia has 65 million young people who are between 10 and 24 years of age. They will be a formidable force for the country’s future advancement.
For marketplaces looking to create a toehold in one of Asia’s most dynamic economies – whether you are a travel marketplace, a freelance marketplace, or an e-commerce marketplace for goods – a key factor in your success in connecting with the young population in Indonesia will be using the power of payments to attract the best sellers, freelancers, properties and more to your platform.
In terms of service marketplaces, the freelance economy in Indonesia is growing fast. In 2012, there were 60,000 Indonesian freelancers who registered on freelancer.com and now that number has already surpassed one million freelancers on popular sites including Freelancer.com, Guru.com, Upwork.com, Truelancer.com, Sribulancer.com, or Serabutan.id. Local Bank Transfers are more popular amongst freelancers and e-commerce users, as there is a strong direct-to-bank preference. E-wallets are also popular, and cards are used, although they are less in demand.
Transpay’s Indonesia network offers real time/straight-through processing, along with low fees, no back-end charges, high exchange rates and the ability to credit to all banks in Indonesia. Secondary options like cash pickup are available for your recipients who might want to pick up their payouts in cash. We offer the largest network for cash pickup in Indonesia, including more than 23,000 locations.
Interested in expanding into Southeast Asia? Speak with one of our Local Bank Transfer specialists today.